content creation for arrowme logistics

Inspired by the challenge of helping a homegrown logistics brand find its voice in a crowded digital space, this project took shape. During my attachment to the Business Analytics & Consumer Insights (BACI) centre, I was tasked with working on a real industry project for ArrowMe — a hands-on experience that pushed me to think strategically and creatively at the same time.

I began with an extensive research and analysis phase, diving deep into ArrowMe's brand, audience, and competitive landscape to uncover what would truly resonate with their customers. From those insights, my team and I conceptualised a full 3-month social media marketing strategy — one that was grounded in data but brought to life through compelling content.

My contribution centred on content pillar #ArrowMeLah, for which I developed 5+ mock-ups and produced actual content ready for posting. Using CapCut and Canva, I transformed the strategy on paper into visuals that spoke directly to ArrowMe's audience — balancing brand consistency with the kind of authenticity that performs on social media.